Visa Hospitality @ SUPER BOWL LIX

Client: Visa
Location New Orleans, USA
Role: Hospitality Director

Visa hosted guests on its consumer program for a four-day Super Bowl weekend. The guests were cardholders from North America, Latin America, Europe and Asia Pacific who won or bought their trips. I led the hospitality desk and the guest experience throughout the program.

• Team leadership: Trained and managed a team of 10 brand ambassadors, and co-developed the staff training and onboarding program.

• Hospitality desk: Ran guest registration, onboarding, credentials and gifting, and was the main contact for guest questions and special requests.

• Guest experience: Delivered a curated weekend of special events, athlete appearances, surprise-and-delight moments, city experiences and a Visa tailgate before the game.

• Group logistics: Coordinated heavy arrival days and moved groups of up guests to the stadium, events and excursions.

• International guests: Served a multilingual, international audience, from first-time travelers to seasoned VIPs, with the same high standard of care.