Dios Azul | FC San Diego
Client: Dios Azul
Location: San Diego, CA
Role: Sr Producer
Dios Azul Tequila became a sponsor at Snapdragon Stadium before San Diego FC's first season. I built the brand's lounge from concept to opening day and led its activations all season.
Lounge build: Designed and set up the branded lounge. The look drew on tequila's roots, including agave, its flower and Mexican culture, with a soccer twist. It was ready for opening day.
Sponsorship execution: Turned the sponsorship agreement into a physical presence in the stadium, and coordinated with venue partners on build, branding and operations.
Match-day activations: Led programming at every home game, including product sampling, fan moments and hospitality.
Fan connection: Made the lounge a regular gathering spot for fans, so the brand felt like part of the game-day experience rather than just an ad.
